Wella Professionals: A Legacy of Hair Care Excellence

Wella Professionals, a global leader in the hair care industry, stands as a testament to innovation and excellence. Founded in 1880 by Franz Stroher, the company has been at the forefront of hair care for nearly 140 years, consistently delivering high-performance products that cater to the diverse needs of hair professionals and consumers worldwide.

A Commitment to Technical Expertise

At the heart of Wella Professionals’ success lies its unwavering commitment to technical expertise. The company’s team of dedicated scientists and hair care experts is constantly pushing the boundaries of innovation, developing cutting-edge formulas that deliver exceptional results while prioritizing hair health and safety